Stölzle Lausitz Roadshow: "Our digital Showroom"


Weißwasser/Radebeul (Germany). With their digital showroom, Stölzle Lausitz has taken a step forward in presenting their products online. In the new 360-degree panorama customers can explore the collections and view them from different angles thanks to high resolution images. Seven fixed points navigate through the room and enable it to discover the collections. Points already visited are marked with a small tick and thus serve as a guide. At the same time, the fixed points structure the room into different thematic areas, such as the premium series on the tables, the coloured series at a glance on the shelves or the bar range at the end of the room. Gathered on one table, the new products are also presented in this way.

Set out on the tables or displayed on the shelves, various information points near the glasses provide a short product description and the corresponding catalogue sheet as well as further pictures of the glasses in different settings. Linked with the laptop at the end of the room is a contact formula.

"This was one of the most important points for us: Visitors should be able to find all the important information about the products and us in a direct way" says Klaus Völkner, Head of Sales Germany, describing the basic idea behind the design of the showroom.

Jan Zschiesche, Head of Export, adds: "The digital showroom also offers us a whole new way of presenting ourselves, especially when talking to international customers. Quite apart from the current situation, it is not always easy to meet on site and present the products. With the showroom, we have now created a digital space for this."

The project was realised at the beginning of March at “Schloss Wackerbarth”, a winery owned by the State of Saxony, in Radebeul, near Dresden. Stölzle Lausitz and “Schloss Wackerbarth” are linked not only by a long-standing partnership, but also by the Saxon wine tradition. Here the tradition of enjoyment meets the perfection made out of glass. The glasses were presented in the wine library of the castle, together with tableware from Rosenthal and cutlery from Sambonet and photographed by a team of photographers from Dresden. In addition, the table linen manufacturer Kaechele provided table runners and napkins that were used for various image photos. The showroom is opened via the Internet browser and can be accessed both via PC and mobile devices. It is available in German and English.

Showroom English:

Showroom German:

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